The Louds: Separated from Reality, Closer to Happiness


Although I really enjoyed the excerpt from Baudrillard’s Simularca and Simulation, I am not sure if I agree with the harsh criticism of “The Louds” found on page 28. As Baudrillard writes and quotes:


“The Louds: simply a family who agreed to deliver themselves into the hands of television, and to die by it,” the director will say. Thus it is a question of a sacrificial process, of a sacrificial spectacle offered to twenty million Americans. The liturgical drama of a mass society.

(Baudrillard 28)


Baudrillard makes a lot of assumptions about families who mass consume media – and I am not sure if I agree with notion that there is more information than meaning left in the world, which he mentions outside of the assigned excerpt. (But I digress.) Within this quotation, he assumes that families who chose this lifestyle of media consumption are ignorant and perhaps even unhappy because of their “sacrificial tendencies.”


I agree that the media can be a dangerous way to consume and gather all information and meaning, but I am also not sure if this is necessarily always a bad thing. If a person is happy and oblivious – but not arrogant – I do not see the problem with this lifestyle. I especially felt this way in regards to his example of Barbie and Disney World because I have certainty – and others have too – enjoyed these forms of entertainment, even if they did falsify reality.


On another note: His hyperbole with word usages such as “a sacrificial tendency” left me more confused than when I started reading this piece because it gave the reading a satirical tone. Is there no good media? At what point is the analysis of media scholastic fallacy?

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