Tag: technology

There is no medium anymore

While Jean Baudrillard’s piece was very confusing, one of the most clear depictions to me was how in today’s society there is no mediums anymore. “We are no longer in the society of spectacle, of which the situationists spoke, nor in the specific kinds of alienation and repression that is implied. The medium itself is no longer identifiable as such,…

A Brief Critique of McLuhan’s “The Medium is the Message”

In the first chapter of Understanding Media: The Extensions of Man, Marshall McLuhan concerns himself with the way media alters the scale and form of social relations. Moving primarily between the subjects of the technology of writing and what he calls “electric technology”, I believe as a way to describe digital media, the language of “scale and form”—usually of “human…