Tag: participation

Group B: Harry Potter and Participatory Media

In this chapter of Convergence Culture, Henry Jenkins seeks to draw attention to a phenomenon which has managed to pervade recent media and discussions of media: participation. On all sides and at every level, the term participation has emerged as a governing concept, albeit one surrounded by conflicting expectations. Corporations imagine participation as something they can start and stop, channel…

Abtracted Ads and Curated Consumers

Reading the Henry Jenkins piece in conjunction with the Bibby Sowray article proved to be extremely thought-provoking. Although the readings are separated by nine years, it is notable that they both struggle with a certain tension between consumer abuse and  consumer power while also surfacing the role of consumer “communities” prompted by interactivity. Those involved directly in the advertising, seem…