Tag: Marshall McLuhan

New Outlook on Singularity and Technologization, Through Artist-Activist Lens

What is of greater import than the commercial uses of dataveillance is its methods. Martial costs are obscured by commerce’s benefits. We see the sunny side of a demented coin. Dataveillance tranquilizes and propagates ignorance and immobility in the guise of user-friendly interfaces. We seemingly keep ourselves where potential oppressors want us, in the crowd of proletariat workers occasionally exercising…

A Brief Critique of McLuhan’s “The Medium is the Message”

In the first chapter of Understanding Media: The Extensions of Man, Marshall McLuhan concerns himself with the way media alters the scale and form of social relations. Moving primarily between the subjects of the technology of writing and what he calls “electric technology”, I believe as a way to describe digital media, the language of “scale and form”—usually of “human…

Abandoning Linearity for Collective Pandemonium

Some information drawn from the text: Cultural saturation induced by literacy homogenized the French in the 18th century (pg14). It is stated as fact that “typography and print culture create uniformity and continuity,” (pg 15), out of which the conventional West derives its idea of rationalism. The hypothetical native of Ghana described on page 16 is isolated from his collective…

When the Medium Throttles the Messenger: The New Web and Media Literacy

Both of the readings assigned for today discuss the impact of media as opposed to their contents, and the new relationships between media, creator, and consumer. Olia Lialina’s “Vernacular Web 2” spends time on the relationship between amateur internet users and their personal websites as a medium. Lialina further explores Web 2.0’s the new focus on creation through services. User…

TheirSpace: Web Content and Control in Olia LiaLina’s “A Vernacular Web 2”

       In reading Olia Lialina’s “Vernacular Web 2,” I was particularly struck by her interest in the shift of the Web towards a more professionalized, formalized, template-centric platform that fosters a distancing between the Web and its users. Throughout the article, she highlights many ways in which the new, or ordinary, users of 2007 were taking part in,…